“The much hyped CK graf billboard takeover video in advance of the opening, feels overdone. A street-cred stunt like this would only be required if the New Museum was misplaced in Murray Hill. The new language system is not an entirely new idea… flash back to 2005 when Seigel & Gale got there first with their naming system for the Parsons the New School for Design.” Joe Marianek
(Source: youtube.com)
